Mindless resistance to persuasion : low self-control fosters the use of resistance-promoting heuristics
Year of publication: |
November-December 2017
|
---|---|
Authors: | Janssen, Loes ; Fennis, Bob Michaƫl |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 6, p. 536-549
|
Subject: | Konsumgesellschaft | Consumer society | Selbstverpflichtung | Voluntary agreement | Heuristik | Heuristics | Kaufentscheidung | Purchase decision |
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