Minimum advertised pricing : patterns of violation in competitive retail markets
Ayelet Israeli (Harvard Business School, Harvard University) ; Eric T. Anderson, Anne T. Coughlan (Kellogg School of Management, Northwestern University)
| Year of publication: |
July-August 2016
|
|---|---|
| Authors: | Israeli, Ayelet ; Anderson, Eric T. ; Coughlan, Anne T. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 4, p. 539-564
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| Subject: | pricing policy | legal | pricing | channel relationships | Theorie | Theory | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Werbung | Advertising | Vertriebsweg | Distribution channel | Preisbindung | Resale price maintenance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2015.0933 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011532318