Mining for mindsets: The conceptual anatomy of a successful crisis communication strategy in mining
Year of publication: |
2009
|
---|---|
Authors: | Charlebois, Sylvain ; Elliott, Greg |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 15.2009, 1, p. 55-72
|
Saved in:
Saved in favorites
Similar items by person
-
Mining for mindsets : the conceptual anatomy of a successful crisis communication strategy in mining
Charlebois, Sylvain, (2009)
-
Marketing : core concepts & applications
Elliott, Greg, (2008)
-
Modelling customer loyalty in financial services : a hybrid of formative and reflective constructs
Baumann, Chris, (2011)
- More ...