Mining important association rules based on the RFMD technique
Year of publication: |
2010
|
---|---|
Authors: | Sekhavat, Yoones Asgharzadeh ; Fathian, Mohammad ; Gholamian, Mohammad Reza ; Alizadeh, Somayeh |
Published in: |
International Journal of Data Analysis Techniques and Strategies. - Inderscience Enterprises Ltd, ISSN 1755-8050. - Vol. 2.2010, 1, p. 1-21
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | association rules | recency frequency monetary value duration | RFMD | maximum frequent itemset | data analysis | data mining | marketing rules | purchase transactions | market segmentation |
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