Misdirected effort : Thorstein Veblen's critique of advertising
Year of publication: |
2014
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Authors: | Plotkin, Sidney |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 6.2014, 4, p. 501-522
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Subject: | Advertising history | Business | Conspicuous consumption | Emulation | Sales effort | Scarcity | Ökonomische Ideengeschichte | History of economic thought | Werbung | Advertising | Nachfrageinterdependenz | Interdependent preferences | Konsumentenverhalten | Consumer behaviour |
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