Misinformative Advertising
Year of publication: |
2009
|
---|---|
Authors: | Ruiz-Aliseda, Francisco |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbung | Advertising | Theorie | Theory | Online-Marketing | Internet marketing | Wahlkampf | Electoral campaign | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (32 p) |
---|---|
Series: | IESE Business School Working Paper ; No. 809 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 1, 2009 erstellt |
Other identifiers: | 10.2139/ssrn.1440156 [DOI] |
Classification: | L13 - Oligopoly and Other Imperfect Markets ; M21 - Business Economics |
Source: | ECONIS - Online Catalogue of the ZBW |
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