Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
Year of publication: |
2022
|
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Authors: | Smith, Viktor ; Barratt, Daniel ; Møgelvang-Hansen, Peter ; Wedel Andersen, Alexander U. |
Publisher: |
2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Palgrave Macmillan |
Subject: | food marketing | consumer decision-making | product packaging design | e-commerce | origin marketing | halo effects | cognitive psychology | nutrition and health claims | food law | eyetracking | visual communication | fair commercial practices | multimodal communication | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Marketingmanagement | Marketing management | Lebensmittelmarkt | Food market | Produktinformation | Product information | Warenkennzeichnung | Product labelling | Ernährung | Nutrition |
Extent: | 1 Online-Ressource (XV, 164 p. 38 illus.) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-031-11206-5 ; 978-3-031-11205-8 ; 978-3-031-11207-2 |
Other identifiers: | 10.1007/978-3-031-11206-5 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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