Mission Statements: Are They Smoke and Mirrors? - Unless you can back up lofty goals and boasts, simple may be better when it comes to crafting a mission statement -- If you really need one, that is.
Year of publication: |
2000
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Authors: | Bartkus, Barbara ; Glassman, Myron ; McAfee, R.Bruce |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 43.2000, 6, p. 23-28
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