Misused and missed use : grounded theory and objective hermeneutics as methods for research in industrial marketing
Year of publication: |
2010
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Authors: | Wagner, Stephan M. ; Lukassen, Peter ; Mahlendorf, Matthias |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 1, p. 5-15
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Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory | Wirtschaftssoziologie | Economic sociology | Grounded Theory | Grounded theory | Theorie | Theory |
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