Mit Customer Experience Management die Digitalisierung meistern : die Rolle von Unternehmenskultur und -organisation
Stephan Bingemer, Martin Ohlwein
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Bingemer, Stephan ; Ohlwein, Martin |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
Norderstedt : BoD - Books on Demand |
| Subject: | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Einführung | Implementation | Unternehmenskultur | Corporate culture | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | IV, 20 Seiten Illustrationen 29.7 cm x 21 cm, 102 g |
|---|---|
| Series: | ISM working paper / ISM, International School of Management. - Münster : readbox unipress, ISSN 2627-4868, ZDB-ID 2818068-9. - Vol. No.15 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-7526-4268-1 ; 3-7526-4268-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012483737