Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
Marco A. Gardini (Hrsg.)
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Gardini, Marco A. (ed.) |
| Publisher: |
Stuttgart : Matthaes |
| Subject: | Gastgewerbe | Hospitality industry | Markenführung | Brand management | Hotel | Gaststättengewerbe | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Published items: |
18 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 349 S Ill., graph. Darst. 245 mm x 175 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 18 Beitr. - Literaturangaben |
| ISBN: | 3-87515-517-3 ; 978-3-87515-517-4 |
| Classification: | Freizeiteinrichtungen ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008798119