Mixed messages in brand names : separating the impacts of letter shape from sound symbolism
John R. Doyle and Paul A. Bottomley
| Year of publication: |
2011
|
|---|---|
| Authors: | Doyle, John R. ; Bottomley, Paul A. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 7, p. 749-762
|
| Subject: | Internationales Marketing | International marketing | Markenimage | Brand image | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009241985