Mixing Behavior in Cross-Country Diffusion
| Year of publication: |
1997
|
|---|---|
| Authors: | Putsis Jr, William P. ; Balasubramanian, Sridhar ; Kaplan, Edward H. ; Sen, Subrata K. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 16.1997, 4, p. 354-369
|