Mixing it up : unsystematic product arrangements promote the choice of unfamiliar products
Year of publication: |
2020
|
---|---|
Authors: | Walter, Maik ; Hildebrand, Christian ; Häubl, Gerald ; Herrmann, Andreas |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 3, p. 509-526
|
Subject: | consumer choice | exploratory search | perceptual disfluency | product arrangement | product familiarity |
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