Mixului de marketing in sectorul bancar

Civilizatia financiara a ultimelor doua decenii ne-a pus in fata unei avalanse crescande de servicii financiar-bancare, servicii care au cunoscut pe plan international o crestere si o diversificare permanenta, piata acestora fiind din ce in ce mai dificil de cunoscut, anticipat si controlat. In aceste conditii, delimitarea marketingului serviciilor financiar bancare de cel al serviciilor in general apare ca un fenomen firesc, ca un raspuns la necesitatea de adaptare a teoriei economice la realitatea practica.

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Year of publication:	2007
Authors:	Cetina, Iuliana
Published in:	Revista de Marketing Online (Journal of Online Marketing). - Academy of Economic Studies, School of Marketing. - Vol. 1.2007, 4, p. 34-38
Publisher:	Academy of Economic Studies, School of Marketing
Subject:	servicii bancare \| caracteristicile mixului de marketing in sectorul bancar \| rolul personalului in activitatea bancara \| banking services \| characteristics of marketing-mix in banking industry \| the role of employees in banks operations

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Extent:	application/pdf
Type of publication:	Article
Language:	Romanian
Classification:	M30 - Marketing and Advertising. General
Source:	RePEc - Research Papers in Economics

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