MNEs' regional headquarters and their CSR agenda in the African context
Year of publication: |
2015
|
---|---|
Authors: | Gruber, Verena ; Schlegelmilch, Bodo B. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 5, p. 576-602
|
Subject: | Africa | Multinational companies | Developing countries | Corporate social responsibility | Social responsibility | Multinational enterprises | Regional headquarters | Bottom-of-the-pyramid markets | Less developed countries | Multinationales Unternehmen | Transnational corporation | Corporate Social Responsibility | Entwicklungsländer | Afrika | Unternehmenszentrale | Corporate headquarters | Ausländische Tochtergesellschaft | Foreign subsidiary |
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