Mobile advertising : supercharge your brand in the exploding wireless market
Chetan Sharma ; Joe Herzog ; Victor Melfi
| Year of publication: |
2008
|
|---|---|
| Authors: | Sharma, Chetan ; Herzog, Joe ; Melfi, Victor |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing | Internet | Werbung | Mobile Telekommunikation | Advertising | Mobile communication systems | Cellular telephones | Mobile commerce |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVII, 404 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-18598-8 ; 0-470-18598-8 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004907306