Mobile app stickiness (MASS) and mobile interactivity : a conceptual model
Year of publication: |
2014
|
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Authors: | Furner, Christopher P. ; Racherla, Pradeep ; Babb, Jeffry S. |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 14.2014, 2, p. 163-188
|
Subject: | Mobile computing | Interactivity | Stickiness | Interface | Telepresence | Loyalty | Mobilkommunikation | Mobile communications | Arbeitsmobilität | Labour mobility | Mobile Anwendung | Mobile application | Mobile Business | Mobile business | Beziehungsmarketing | Relationship marketing |
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