Mobile Banking : a fashionable concept or an institutionalized channel in future retail banking? : analyzing patterns in the practical and academic mobile banking literature
Florian Moser
| Year of publication: |
2015
|
|---|---|
| Authors: | Moser, Florian |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 2, p. 162-177
|
| Subject: | New technology | Technological innovation | Management development | Telecommunications industry | Retail service industries | Mobile banking | Electronic Banking | Electronic banking | Privatkundengeschäft | Personal banking | Mobilkommunikation | Mobile communications | Innovationsmanagement | Innovation management | Mobile Business | Mobile business |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011326061