Mobile banking usage in the postpandemic era : demystifying the disparities among divergent user segments in a majority-Muslim country
Year of publication: |
2023
|
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Authors: | Chetioui, Youssef ; Lebdaoui, Hind ; Hafid, Nisrine |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 12, p. 3053-3084
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Subject: | Actual usage | D&M IS success model | MGA | Mobile banking | Morocco | UTAUT2 | Electronic Banking | Electronic banking | Marokko | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications |
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