Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
Marco Garito
| Year of publication: |
2010
|
|---|---|
| Authors: | Garito, Marco |
| Published in: |
Handbook of research on mobile marketing management. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-074-5. - 2010, p. 457-467
|
| Subject: | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Fernsehen | Television | Event-Marketing | Event marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003919400