Mobile customer relationship management : impact on the insurance industry
by Stephan von Watzdorf
| Year of publication: |
2011
|
|---|---|
| Authors: | Watzdorf, Stephan von |
| Other Persons: | Fleisch, Elgar (contributor) ; Ackermann, Walter (contributor) ; Staake, Thorsten (contributor) |
| Publisher: |
Zürich : ETH |
| Subject: | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Versicherung | Insurance | Organisationsforschung | Organizational research |
freely available
| Extent: | Online-Ressource (PDF-Datei: XV, 176 S., 3,2 MB) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zürich, Eidgen. Techn. Hochsch., Diss., 2011 |
| Notes: | Zsfassung in engl. und dt. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507662