Mobile ethnography : a customer experience research method for innovation
Year of publication: |
2021
|
---|---|
Authors: | Bosio, Birgit ; Rainer, Katharina ; Stickdorn, Marc |
Published in: |
Handbook of research methods for marketing management. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78897-695-4. - 2021, p. 242-259
|
Subject: | Innovation | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research | Ethnologie | Ethnology | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications |
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