MOBILE - Has the Time Finally Come for the Medium of the Future? Research on Mobile Advertising
Year of publication: |
2011
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Authors: | Okazaki, Shintaro ; Barwise, Patrick |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 51.2011, 1, SUPPL, p. 59-72
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