Mobile marketing and consumer perceptions of brand equity
Year of publication: |
2012
|
---|---|
Authors: | Smutkupt, Phumisak ; Krairit, Donyaprueth ; Khang, Do Ba |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 24.2012, 4, p. 539-560
|
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications |
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