Mobile Marketing
In addition to traditional communication tools, new tools of marketing communication are currently coming into use. Mass-media and marketing communication is an important factor that may considerably influence economic development. In this these I will introduce some of them also in line with possibilities to measure their impact on marketing communication.
Year of publication: |
2011
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Authors: | Dominika, Hovančáková |
Published in: |
Studia Commercialia Bratislavensia. - De Gruyter Open. - Vol. 4.2011, 14, p. 211-225
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Publisher: |
De Gruyter Open |
Subject: | Mobile marketing | SMS marketing | MMS marketing | Mobile Advertising | MMR - Mobile Marketing | mCommerce | mBanking | mWallet | mPay | Mobile Internet | Mobloging | mIM |
Saved in:
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