Mobile Marketing durch Markenallianzen stärken : eine empirische Studie zur Identifikation von Erfolgsdeterminanten
Dhwani Lalwani; Frank Huber; Frederik Meyer; Stefan Vollmann
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Authors: | Lalwani, Dhwani ; Huber, Frank ; Meyer, Frederik ; Vollmann, Stefan |
| Publisher: |
Lohmar : Eul |
| Subject: | Marketing | Markenführung | Brand management | Mobiltelefon | Mobile phone | Unternehmenskooperation | Inter-firm cooperation | Mobile Telekommunikation | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XIV, 157 S. graph. Darst. |
|---|---|
| Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. Bd. 50 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 139 - 157 |
| ISBN: | 3-89936-896-7 ; 978-3-89936-896-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003941177