Mobile Marketing : Grundlagen, Strategien, Instrumente

von Daniel Rieber

Mobile Mediennutzung: Apps, Mobile Moments, Customer Journey, Sales-Funnel, Künstliche Intelligenz und Internet of Things -- Mobile Marketing: strategische Integration in den Marketingmix, Anforderungen an Unternehmen, Chancen und Herausforderungen -- Mobile Marketinginstrumente: Websites, Apps, Advertising, Proximity, Social Media, Messaging, Chatbots und Personal Assistants.

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Year of publication:	2017
Authors:	Rieber, Daniel
Publisher:	Wiesbaden : Springer Gabler
Subject:	Mobile Marketing \| Mobile marketing \| Mobiltelefon \| Mobile phone \| Mobile Telekommunikation \| Handy \| Marketing \| Direktmarketing

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Extent:	Online-Ressource (XV, 113 S. 23 Abb, online resource)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	German
ISBN:	978-3-658-14777-8 ; 978-3-658-14776-1
Other identifiers:	10.1007/978-3-658-14777-8 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014019265