Mobile marketing management : case studies from successful practices
Hongbing Hua
| Year of publication: |
2019
|
|---|---|
| Authors: | Hua, Hongbing |
| Publisher: |
2019: New York, NY : Routledge |
| Subject: | Mobile Marketing | Mobile marketing | China | Wirtschaft | Online-Marketing | Telemarketing | Telefonverkauf |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | XIII, 444 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-0-367-14105-9 ; 978-0-367-14246-9 ; 978-0-429-03087-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995452