Mobile marketing : requirements, opportunities, and challenges
guest eds.: Indranil Bose ...
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Bose, Indranil (contributor) |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. vol. 6, no. 3
|
| Publisher: |
Genève : Inderscience Publ. |
| Subject: | Marketing | Electronic Commerce |
| Extent: | S. 213 - 318 graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Enth. 5 Beitr.. - Literaturangaben |
| Other identifiers: | 98200014 [ZDB] |
| Classification: | Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004933305