Mobile Marketing
von Christian Steinhoff; Stephan Buse
| Year of publication: |
2008
|
|---|---|
| Authors: | Steinhoff, Christian ; Buse, Stephan |
| Published in: |
Perspektiven des Mobile Commerce in Deutschland : Grundlagen, Strategien, Kundenakzeptanz, Erfolgsfaktoren. - Aachen : Shaker, ISBN 978-3-8322-7048-3. - 2008, p. 431-544
|
| Subject: | Mobilkommunikation | Mobile communications | Marketingmanagement | Marketing management | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735704