Mobile platforms, design, and apps for social commerce

Jean-Éric Pelet

"This book provides relevant theoretical frameworks and the latest empirical research findings regarding Mobile Platforms, Design, and Apps for Social Commerce. It is a valuable resource on the strategic impact of mobile technologies in a wide range of applications and organizations in sectors such as business, commerce, marketing, knowledge management, learning, entertainment, human-computer interaction and social media"--

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Year of publication:	2017
Other Persons:	Pelet, Jean-Eric (ed.)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global
Subject:	Social Web \| Social web \| Mobile Anwendung \| Mobile application \| Digitale Plattform \| Digital platform \| Mobile Business \| Mobile business \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing

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Extent:	Online-Ressource(PDFs (xxi, 411 pages))
Series:	Advances in e-business research (AEBR) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pages 347-400) and index Restricted to subscribers or individual electronic text purchasers
ISBN:	978-1-5225-2469-4 ; 978-1-5225-2470-0 ; 1-5225-2469-X
Other identifiers:	10.4018/978-1-5225-2469-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012393613