Mobile scorecard : Entwicklung einer balanced scorecard für das mobile Customer-Relationship-Management (mCRM)
Thorsten Grandjot
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Grandjot, Thorsten |
| Publisher: |
München [u.a.] : Hampp |
| Subject: | Mobile Telekommunikation | Electronic Commerce | Kundenmanagement | Beziehungsmanagement | Balanced Scorecard |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 340 S. : graph. Darst. |
|---|---|
| Series: | Hamburger Schriften zur Marketingforschung. - München ; Mering : Hampp, ISSN 1430-5429. - Vol. 42 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Univ. Kassel, Diss., 2006 |
| ISBN: | 3-86618-065-9 ; 978-3-86618-065-9 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004876266