Mobile shopper marketing : assessing the impact of mobile technology on consumer path to purchase
Alicia Baik, Rajkumar Venkatesan and Paul Farris
| Year of publication: |
2014
|
|---|---|
| Authors: | Baik, Alicia ; Venkatesan, Rajkumar ; Farris, Paul W. |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 11.2014, p. 1-25
|
| Subject: | Shopper marketing | mobile technology | mobile promotions | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010424904