Mobile shopping among young consumers : an empirical study in an emerging market
Sabita Mahapatra
| Year of publication: |
2017
|
|---|---|
| Authors: | Mahapatra, Sabita |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 9, p. 930-949
|
| Subject: | Mobile shopping | Convenience dimensions | Stage of purchase | Consumption experience | Continuance usage intention | Youth | India | Konsumentenverhalten | Consumer behaviour | Jugendliche | Indien | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-08-2016-0128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011791838