Mobile shopping application usability : an empirical study on factors affecting continued intention to use and mobile application loyalty
Arshan Bhullar and Pushpinder Singh Gill
| Year of publication: |
2019
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|---|---|
| Authors: | Bhullar, Arshan ; Gill, Pushpinder S. |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 18.2019, 4, p. 33-50
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| Subject: | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | "Paper presented at the Conference, "Global Issues in Management-2019", organized by University Business School, Panjab University, Chandigarh (February 26, 2019)." - Fußnote |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178327