Mobile shopping motivation : an application of multiple discriminant analysis
Kiseol Yang; Hye-Young Kim
| Year of publication: |
2012
|
|---|---|
| Authors: | Yang, Kiseol ; Kim, Hye-yŏng |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 40.2012, 10, p. 778-789
|
| Subject: | Mobile Business | Mobile business | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009663523