Mobile targeting in industrial marketing : connecting with the right businesses
Year of publication: |
2020
|
---|---|
Authors: | Feng, Xiangnan ; Li, Yiwei ; Lin, Xiaolin ; Ning, Yijian |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 65-76
|
Subject: | Big data | Mobile targeting | Mobile habits | Social capital | Hedonic value | Bayesian SEM | USA | United States | Mobilkommunikation | Mobile communications | Theorie | Theory | Mobile Business | Mobile business |
-
Mobile banking - a strategic assessment
Marche, Sunny, (2004)
-
Calderón, Francisco, (2020)
-
Mobile promotions : a framework and research priorities
Andrews, Michelle, (2016)
- More ...
-
Zhao, Yan, (2020)
-
Xu, Ge, (2022)
-
Environmental risk perception and its influence on well-being
Xu, Ge, (2017)
- More ...