Mobile transactions : a powerfuI channel to drive financial inclusion : evidence from Kenya: M-Pesa model
Year of publication: |
2018
|
---|---|
Authors: | Testa, Mario ; Pellicano, Marco |
Published in: |
Marketing management in Africa. - New York, NY : Routledge, Taylor & Francis Group, ISBN 978-1-138-71438-0. - 2018, p. 132-145
|
Subject: | Finanzielle Inklusion | Financial inclusion | Finanzdienstleistung | Financial services | Vertriebsweg | Distribution channel | Mobile Business | Mobile business | Elektronisches Geld | Electronic money | Kenia | Kenya |
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