Mobile wallets : achieving intention to recommend by brick and mortar retailers
Year of publication: |
2022
|
---|---|
Authors: | Tripathi, Shalini Nath ; Srivastava, Shalini ; Vishnani, Sushma |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 2, p. 240-256
|
Subject: | Elektronisches Geld | Electronic money | Innovationsakzeptanz | Innovation adoption | Stationärer Handel | Stationary trade | Einzelhandel | Retail trade | Baustoffhandel | Construction material traders | Indien | India |
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