Mobilizing the depths of the market : motivation research and the making of the disembedded consumer
Stefan Schwarzkopf (Copenhagen Business School, Denmark)
| Year of publication: |
March 2015
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| Authors: | Schwarzkopf, Stefan |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 15.2015, 1, p. 39-57
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| Subject: | Disembedding | Ernest Dichter | Karl Polanyi | market society | motivation research | pleasure principle | psychoanalysis | therapeutic ethos | Markt | Market | Forschung | Research | Motivation | Gesellschaft | Society | Psychoanalyse | Psychoanalysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593114558531 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011494430