Mode of store-brand introduction and contracting sequence under manufacturer encroachment
Year of publication: |
2022
|
---|---|
Authors: | Mao, Zhaofang ; Han, Yuqing ; Liang, Zhengbo |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 253.2022, p. 1-26
|
Subject: | Manufacturer encroachment | Noncooperative game | Store brand | Supply chain management | Lieferkette | Supply chain | Spieltheorie | Game theory | Industrie | Manufacturing industries | Handelsmarke | Nichtkooperatives Spiel | Markenführung | Brand management |
-
Substitution effect of retailer store brand and manufacturer encroachment
Balasubramanian, Ganesh, (2021)
-
Manufacturer's channel strategy with retailer's store brand
Wang, Lisha, (2021)
-
The dark side of bilateral encroachment within a supply chain
Nie, Jiajia, (2022)
- More ...
-
Information provision and consumer search behavior for products with asymmetric uncertainty
Li, Xiaomei, (2023)
-
Li, Christina S., (2021)
-
Li, Christina S., (2022)
- More ...