Model-based post hoc segmentation (with REBUS-PLS) for capturing heterogeneous consumer behaviour
Mehmet Mehmetoglu
| Year of publication: |
2011
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|---|---|
| Authors: | Mehmetoglu, Mehmet |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 19.2011, 3/4, p. 165-172
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| Subject: | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009426787