Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection
Year of publication: |
2012
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Authors: | Kim, Sunghoon ; Fong, Duncan K H ; DeSarbo, Wayne S |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 5, p. 725-737
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