MODEL FOR IMPROVING THE STRATEGY DEVELOPMENT AND IMPLEMENTATION IN EMERGING MARKETS

In the last decade occurred profound changes in economy, both globally and regarding the approach chosen by each organization to practice management. The worldwide economic relations changed radically, as the technologies used, the balance of power has changed, and the competition has exacerbated. In this context have survived only those companies able to adapt to the major challenges and changed not only the way to do business, but also the philosophy of existence. As result, an actual theme and an important research topic are represented by the manner in which the companies (national, but most of all multinationals) adapt their strategies to the business environment from emerging markets. The aim of the paper is to develop a model for identifying the prerequisites in improving the strategy development and implementation process for the companies which operate in emerging markets. The information is gathered from the Romanian companies. Some tools specific to the „blue ocean” strategy (strategy canvas, four action framework and six path framework) are used in model building.