A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Year of publication: |
2014
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Authors: | Young, Charles ; Page, Adam |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 4, p. 393-397
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Subject: | McDonald's Corporation | Fernsehwerbung | Television advertising | Kreativität | Creativity | Werbewirkung | Advertising effects | Absatz | Sales | USA | United States |
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