Model selection for direct marketing: performance criteria and validation methods
Year of publication: |
2008
|
---|---|
Authors: | Cui, Geng ; Wong, Man Leung ; Zhang, Guichang ; Li, Lin |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 26.2008, 3, p. 275-292
|
Saved in:
Saved in favorites
Similar items by person
-
Model selection for direct marketing: performance criteria and validation methods
Cui, Geng, (2008)
-
Model selection for direct marketing: performance criteria and validation methods
Cui, Geng, (2008)
-
Cui, Geng, (2015)
- More ...