Modeling brand extension as a real option : how expectation, competition and financial constraints drive the timing of extensions
Lenny H. Pattikawa
| Year of publication: |
June 2006
|
|---|---|
| Other Persons: | Pattikawa, Lenny H. (contributor) |
| Publisher: |
Rotterdam : ERIM |
| Subject: | Markentransfer | Brand extension | Terminplanung | Time scheduling | Realoptionsansatz | Real options analysis | Statistische Bestandsanalyse | Duration analysis | Arzneimittel | Pharmaceuticals | 1973-2005 |
| Extent: | Online-Ressource, 19 S. = 369 Kb, Text graph. Darst. |
|---|---|
| Series: | ERIM report series research in management. - Rotterdam : ERIM, ISSN 1566-5283, ZDB-ID 2165786-5. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Other identifiers: | hdl:1765/7855 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003338078