Modeling business strategy : a consumer value perspective
Year of publication: |
2011
|
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Authors: | Svee, Eric-Oluf ; Giannoulis, Constantinos ; Zdravkovic, Jelena |
Published in: |
The practice of enterprise modeling : 4th IFIP WG 8.1 working conference, PoEM 2011 Oslo, Norway, November 2 - 3, 2011 ; proceedings. - Heidelberg [u.a.] : Springer, ISBN 978-3-642-24848-1. - 2011, p. 67-81
|
Subject: | Strategisches Management | Strategic management | Prozessmanagement | Business process management | Kundenwert | Customer value | Balanced Scorecard | Balanced scorecard |
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