Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach
Year of publication: |
2012
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Authors: | Sismeiro, Catarina ; Mizik, Natalie ; Bucklin, Randolph E. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 29.2012, 2, p. 134-148
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